If fashion was a clique, Hawaiian shirts would be the class clown. Outrageous, loud and colourful, the tropical prints have adopted a costume-like charm that appeals to bold dressers. What is it about these shirts that have such a grip over men? Is it that the lightweight quality makes the perfect holiday shirt? Is it the tongue-in-cheek raucousness of the designs? Or could it be the fact that Brad Pitt is their poster boy? The aforementioned are all valid reasons why one should covet the hibiscus print numbers, yet we believe the escapist nature of Hawaiian shirts is their ultimate selling point. They promote a postcard aesthetic for consumers to buy into both financially and emotionally. The summer tones and floral motifs are transportive to sun-brushed beaches peppered with palm trees and coconut water, which also bestows upon them an unexpected sense of slick luxury. Consider the famous figures who have sported these nostalgic garments. Stars of Hollywood’s golden age such as Frank Sinatra, Bing Crosby and Elvis Presley were fans. Elusive on-screen characters such as Brad Pitt’s Cliff Booth in Once Upon a Time in Hollywood and Tyler Durden in Fight Club adorned a Hawaiian shirt. As did Tim Roth’s Pumpkin in Pulp Fiction, Tom Selleck’s Thomas Magnum in Magnum, P.I. and Jim Carrey in Ace Ventura. The affair between film and fantastical shirts never ceases. Hawaiian shirts are as glamorous as they are novelty. While some associate them with the far-flung tropics of the Pacific, others can’t look past their somewhat dorky connotations. Yet considering the glittering fan base coupled with their impact on popular culture, we say it’s time to bring back Hawaiian shirts in all their glory. The bolder, the better. Discover the best Hawaiian shirts – or aloha shirts as they are known – to add to your summer get-up. Shop now
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