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Share to Facebook Share to Twitter Share to Linkedin Jewelry designer and Diamond District legend Greg Yuna is one of these people who embody the Big … [+] Apple, opening a new flagship store in Nolita. Greg Yuna New York City comes with many creative characters, more so than others, moving and talking with a distinctive energy that makes them quintessentially New York. Jewelry designer and Diamond District legend Greg Yuna is one of these people who embody the Big Apple. Marking his territory by the bedazzled and bejeweled fashion that his work is known for, Yuna is opening a new flagship store in Nolita. Marking his territory, Yuna is opening a new flagship store in Nolita. Greg Yuna Greg Yuna’s journey in the jewelry industry is one of family ties and a relentless pursuit of excellence. Initially working with family in the Diamond District, he founded his own company, Chapter II, in 2017. Known for his Instagram posts featuring celebrities and his bold designs, Yuna’s work has adorned the stars. Yuna, a designer known for his deep connection to New York, has created pieces worn by notable clients such as Floyd Mayweather, Meek Mill, Victor Cruz, Stefon Diggs, Nigel Sylvester, and Ariana Grande, for whom he designed an engagement ring. He also made a pendant featuring the late rapper Nipsey Hussle for Hussle’s girlfriend, Lauren London, and designed sneaker pendants for Nike. In 2021, he appeared on an episode of “Ridiculousness.” Yuna’s influence extends into film, serving as an advisor and having a minor role in the 2019 Adam Sandler film “Uncut Gems,” adding to his world-class cache of jewelry making. His work, inspired by his home city, reflects his commitment to his craft and his community. MORE FOR YOU See A Total Eclipse Of A Star As Manhattanhenge Returns The Night Sky This Week Samsung Just Confirmed Galaxy Ring Release Date Feature List And U S Sales WWE Raw Results, Winners And Grades As Bron Breakker Destroys Ricochet Yuna is opening a new flagship store in Nolita. Greg Yuna Greg, renowned for his A-list clients in sports, music, entertainment, and culture, is expanding his brand globally through a partnership with KITH. Despite this growth, he remains committed to maintaining the unique, one-of-a-kind quality that he and his team have perfected over the past decade. Greg Yuna opens his Nolita shop with “Ask for Greg” personalized service. Greg Yuna Born in Queens and having built his reputation in Midtown’s Diamond District, Greg Yuna began his jewelry business in 2009. His unique vision and charismatic persona quickly earned him a clientele that spans A-list celebrities across sports, music, and entertainment. Despite his global expansion, Yuna remains committed to maintaining the bespoke quality that has defined his brand. Greg Yuna is opening a new flagship store in Nolita. Greg Yuna The new Nolita flagship lives at 215 Mulberry St., where visitors can expect the same exceptional craftsmanship and personalized service. The “Ask for Greg” service invites a direct connection with the master jeweler himself in making unique jewelry pieces. Reflecting on his career, Yuna notes, “I love making jewelry” and “being creative” he once told Covetuer magazine for its online platform. “Each piece is like a science project; it’s exciting to watch everything come together.” His work isn’t just about luxury; it’s about meaning and connection, creating sentimental pieces that evoke strong emotions. NEW YORK, NEW YORK – DECEMBER 14: A view of Greg Yuna’s charm at the 1800 Tequila VIP holiday dinner … [+] hosted by Greg Yuna at Mister French on December 14, 2022 in New York City. (Photo by Eugene Gologursky/Getty Images for 1800 Tequila) Getty Images for 1800 Tequila In addition to jewelry, Yuna has ventured into other areas, including a vodka line that reflects his brand’s luxurious image. Despite his diverse interests, his heart remains firmly in the jewelry business, where he continues to push boundaries and set new trends. Yuna is taking his distinctive style global, with additional shops set to open in Japan (Shibuya) and London later this year. “The dedication and hard work we invest in our pieces aim to ensure the satisfaction of our audience,” Yuna details with emphasis on each customer “enjoying the quality.” Greg Yuna’s story is a testament to the power of passion and perseverance. From a summer job in the jewelry industry to a global brand, he exemplifies the entrepreneurial spirit of New York City. With his latest expansions, Yuna is poised to bring a piece of New York to the world, one exquisite piece of jewelry at a time. Follow me on Twitter or LinkedIn. Check out my website or some of my other work here. Cassell Ferere Following Editorial Standards Print Reprints & Permissions

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