Bollywood superstar Deepika Padukone is set to make her debut in the gaming world as a playable character in South Korean gaming giant Krafton’s Battlegrounds Mobile India (BGMI). The popular battle royale game, developed by Krafton, has announced a one-year exclusive collaboration with Padukone as its brand ambassador. As part of the partnership, BGMI will introduce two unique character skins inspired by the actor’s iconic style.”Gaming has become a cultural phenomenon in India, and I’m excited to connect with the incredible energy of the gaming community. It’s an honour to be a part of something so dynamic and engaging. I look forward to seeing how my fans react to the in-game avatar and exclusive items,” Padukone said in a statement.This collaboration aligns with Krafton’s ongoing efforts to localize BGMI in India and attract a wider player base.Deepika Padukone ‘joins’ Ranveer Singh, Hardik Pandya and MI team”By bringing together the worlds of gaming and entertainment with Deepika Padukone at the forefront, we aim to create a truly immersive and engaging experience for BGMI fans,” said Sean Hyunil Sohn, CEO of Krafton India.Padukone joins a growing list of celebrities associated with BGMI, including her husband Ranveer Singh, cricketer Hardik Pandya, and the Mumbai Indians cricket team.Krafton has been actively investing in the Indian gaming market, recognizing its immense potential. In addition to BGMI, the company has launched several other games for the Indian audience and pledged to invest $150 million in Indian gaming startups.Through its gaming incubator and strategic investments, Krafton is solidifying its position as a major player in the Indian gaming industry.
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