Indian Jewellery Shines Globally

A fine piece of jewellery can make heads turn. Indian jewellery designers have made their glittering presence felt on a global stage. Today, the desi jewellery designers are shining on the international scene with their beautiful creations being adorned by royalty and Hollywood celebrities. Recently at the 77th Cannes Film Festival, the world watched in awe legendary actor Meryl Streep’s stunning pendant earrings designed by Hanut Singh, a celebrated Indian jewellery designer and prince of the erstwhile Kapurthala princely state. Small wonder that the Indian jewellery market is a booming industry and one of the largest markets globally. Due to technological advancements and a rich history of fine workmanship the precious jewellery designed by Indian designers is attracting buyers from all over the world. Captivating Hearts The art of jewellery-making in India is known for its techniques such as Kundan, Minakari, Jadau, enamelling, and the use of various gemstones and diamonds. Global buyers are attracted to modern and lightweight jewellery options. The gems and jewellery industry in India has evolved and caters to the changing global trends. The designers are incorporating innovative designs and materials to appeal to a global customer. They are leveraging digital platforms to showcase their products and reach out to customers abroad. Celebrities like Beyonce, Meryl Streep, Jennifer Lopez, Taylor Swift, Nick Jonas, Rihanna and others have adorned themselves with exquisite jewellery crafted by Indian artisans. Renowned Delhi-based designer, Archana Aggarwal feels this shift signifies not only the mastery of Indian designers in creating stunning jewellery for the global market but also their prowess in marketing their creations to resonate with international stars. The allure of Indian jewellery designs to Hollywood luminaries can be attributed to the use of vibrant gemstones, craftsmanship, and a distinct aesthetic that sets Indian jewellery apart. The ‘Made in India’ brand has left a significant impact across various industries from Indian cuisine, and fashion to practices like Yoga. Archana says, “This newfound appreciation reflects India’s current cultural renaissance and its ability to captivate global audiences. Indian gemstones have long been favoured by Western jewellery manufacturers and leading brands. The spotlight has now shifted towards designers who are garnering international acclaim. By blending traditional craftsmanship with modern technological advancements, designers are redefining the narrative around Indian jewellery, boosting designs to the forefront of the global jewellery industry.” Making Headways Modern Indian jewellery seamlessly blends traditional elements with contemporary aesthetics. Indian jewellery designers are now going beyond geographical boundaries. Ishu Datwani, founder of Anmol Jewellers, Mumbai says, “It feels surreal to see Indian jewellery designers making their mark on the global stage at prestigious events like the Oscars and Cannes. Especially when Hollywood celebrities wear Indian designs, it showcases the talent and creativity of Indian designers. India has some of the finest jewellery designers, yet many do not receive the exposure they deserve.” There is a misconception that Indian jewellery is only traditional, limiting its appeal to modern consumers. “Accessing global retail markets and establishing distribution networks can be difficult and costly. But we are making headways. Designers can get global recognition by collaborating with international designers and celebrities. Using social media and e-commerce can help reach audiences worldwide. Also, by participating in global events and showcasing designs at international jewellery shows,” adds Ishu, who has many clients from Bollywood. Desi Design Demand With global exposure and education, Indian designers are now combining traditional craftsmanship with innovative techniques, materials, and designs to create pieces that have global appeal. Designer Neha Khetan Singh who has experience with Chanel and Chloe, and a background from NIFT and MoD ‘Art International, Paris brings a fusion of European elegance and Indian heritage in her pieces. “There is a rising trend in fusion jewellery, seamlessly blending Indian heritage with minimalist aesthetics. For instance, the versatility of Indian Polki (uncut diamonds) jewellery, while traditionally adorned during weddings and festive occasions, is now embraced in minimalist forms for everyday wear, known as pret jewellery. This evolution showcases Indian designers’ commitment to preserving Indian heritage while adapting to modern tastes,” Neha explains. Indian consumers perceive jewellery as integral to cultural identity and often prioritize sentimental value and generational significance, whereas international consumers prioritize functionality and styling….