At first glance, “Jenny” looks like a young, attractive Asian-American woman with a penchant for posting flirty photos and captions on her X account. Even if some of her features look a little enhanced – her skin is unnaturally smooth and her bust unusually large for her petite frame – it is easy to look past the slight uncanniness of her appearance in an era of widespread cosmetic procedures and photo editing tools.
In fact, Jenny is not a real person, but an artificial intelligence-generated model, available for hire as an online influencer or virtual companion. Jenny is the brainchild of LushAI, a startup that bills itself as the world’s first AI-powered modelling agency aiming to rival OnlyFans, the subscription-based website best known for hosting adult content creators.
Jenny offers essentially the same services as the human content creators that make up OnlyFans, except she is powered by an algorithm – which means she can work 24 hours a day, 365 days a year. Her time is also affordable – for the equivalent of $10 a month in Ethereum cryptocurrency, her fans can access photos, videos and private chats on Lush Chat.
LushAI also offers the social media site Kupidly, billed as an “exclusive social messaging platform”, where users can connect and chat with Jenny and other AI models.
LushAI founder “Eunn”, who asked to be identified by an alias, hopes that platforms like his will one day replace sites like OnlyFans entirely, putting AI at the centre of modelling, online influencing, and internet-based sex work and companionship. Eunn said his inspiration for LushAI was born out of the collision of rising male loneliness and the emergence of generative AI capable of creating ever more realistic digital personas.
