Gucci has a new address at The Grove. After hosting pop-ups in years past, the luxury fashion house has officially opened a new store at quintessential Los Angeles shopping destination The Grove in a prime space formerly occupied by J. Crew.
Gucci’s new boutique, which spans over 8,000 square feet, opened June 28. The store’s white facade includes their logo atop dark marble. Inside, marble and geometric shapes are used for the floors, which according to a release, was inspired by designs found across historic buildings.
Gucci’s new location at The Grove, owned and operated by billionaire real estate magnate and former L.A. mayoral candidate Rick Caruso, carries ready-to-wear, men’s and women’s handbags, accessories, shoes, beauty and pieces from the brand’s travel collection, Gucci Valigeria. The store hopes to make shoppers feel right at home with their choice in built-in displays meant to be reminiscent of walk-in closets.
The interior includes Gucci Decor velvet armchairs, sofas and shaggy wool monochrome rugs throughout the store. The new shop at The Grove adds to Gucci’s well-established presence in L.A., expanding the house’s footprint beyond an anchor store in the 90201 on Rodeo Drive. Other outposts include a store inside the Beverly Center, a Gucci Salon on Melrose Avenue in West Hollywood and a spot at another Caruso property, The Americana at Brand. The luxury fashion house also recently expanded to a 17,500 square feet, two-floor boutique at the South Coast Plaza, an Orange County staple. Take a look at photos from the newly opened Gucci store at The Grove below.
