Share to Facebook Share to Twitter Share to Linkedin SEVENTEEN performs ‘SEVENTEEN TOUR ‘FOLLOW’ AGAIN TO SEOUL at Seoul World Cup Stadium PLEDIS Entertainment In a year that many industry experts predicted would see a slowdown, the concert touring business has defied expectations with unprecedented midyear grosses — and the performances of some top K-pop acts are undoubtedly bolstering it. According to Billboard Boxscore’s Midyear Recap 2024, the global touring industry is thriving amid a broader trend of remarkable growth in the concert industry. The combined grosses for the Top 10 tours at the midyear mark total $1.5 billion, marking an 83 percent increase from last year’s $814.9 million at this point. This marks the first time that the top 10 tours have collectively grossed over $1 billion by midyear. The success of K-pop acts SEVENTEEN, ENHYPEN, and TWICE reflects the genre’s expanding global reach. These groups have successfully penetrated markets beyond Asia, including significant audiences in North America, Europe, and Latin America. Their ability to attract large crowds and generate substantial revenue indicates K-pop’s rising influence and the genre’s ability to compete with Western pop acts on an international level. SEVENTEEN: The Top K-Pop Tour Leading the charge among K-pop acts is SEVENTEEN, whose ‘FOLLOW’ and its encore leg, the ‘FOLLOW’ AGAIN tour, which has performed across Asia, stand as the highest-grossing K-pop tour of the year so far. With 552,000 fans attending their concerts and a $67.5 million gross from 18 shows, SEVENTEEN has earned the 16th spot overall in the midyear ranking. The feat also makes the 13-member boy band the highest-ranking Asian act. MORE FOR YOU Netflix s Most Popular New Movie Is Getting Rave Reviews But Hit Man Is Pretty Bad A Ukrainian Drone Strike May Have Destroyed A Russian Air Force Su-57 Stealth Fighter 2024 Tesla Model 3 Killer Lease Competes With Used Model 3 Prices Specifically, SEVENTEEN’s success underscores its ability to draw massive crowds and generate significant revenue across the Asia market, specifically with multiple dates in Seoul, South Korea, and Osaka, Japan. ENHYPEN: Rising Stars in the K-Pop Scene ENHYPEN, another powerhouse in the K-pop industry and part of the HYBE LABELS system that also houses SEVENTEEN, has also made a significant impact in the live sector this year. As part of ENHYPEN’s ‘FATE’ and ‘FATE PLUS’ second world tour and its encore dates that hit South Korea, Japan and the U.S. with 18 reported shows as part of this report. The eligible dates attracted 198,000 fans and grossed $35.5 million, earning the boy group the 34th spot on Billboard’s midyear chart. ENHYPEN live at ‘FATE PLUS’ in the U.S. at Belmont Park in Elmont, New York. BELIFT LAB With just over three years in the industry, ENHYPEN’s rapid rise in the industry is a testament to their growing popularity and the dedicated fanbase they have cultivated since debut. TWICE: Leading Female K-Pop Act Meanwhile, TWICE continues to break barriers as the only Asian female act to rank in the Top 50 of Billboard Boxscore’s midyear recap. With 220,000 fans attending just five reported shows of their Ready to Be World Tour, earning a gross of $24.2 million, TWICE secured the 46th position overall. Their ability to command such a significant presence even with a limited number of concerts this year highlights their immense popularity and influence in the global music scene. K-pop girl group TWICE performing at their 5TH WORLD TOUR ‘READY TO BE’ JYP Entertainment Follow me on Twitter or LinkedIn. Check out my website. Jeff Benjamin Following Editorial Standards Print Reprints & Permissions
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