Billionaire heir Anant Ambani, with his usual big, wide smile, is all set to marry his longtime sweetheart Radhika Merchant on July 12, in what is being called India’s “wedding of the year.” With an estimated net worth of US dollars 113.7 billion as of March 2024, the Ambanis are known for their extravagant celebrations, while also holding on tight to their Gujarati culture.
This is evident as the videos, showcasing the couple gearing up to host the Mameru ceremony at Ambani’s Antilia residence in Mumbai, go viral on social media.
What Is Mameru Ceremony?
The Mameru ceremony, also known as mosaalu, is a traditional Gujarati ritual during which the bride’s maternal uncle, lovingly called Mama, along with her maternal aunt’s husband, visit her with sweets and gifts.
In the ceremony, the bride and groom touch the feet of mama and mami and seek their blessing. It is an emotional ritual that strengthens the bond between maternal relatives.
Now is the time for gifts. The gifts include a Panetar saree, jewellery, ivory or white chura (bangles), and an assortment of sweets and dry fruits beautifully arranged in trousseau trays. The mameru ceremony takes place separately at the bride and groom’s house. It marks the beginning of the main wedding rituals and celebrations.
Published By: Akhilesh Nagari
Published On: Jul 3, 2024
