Share to Facebook Share to Twitter Share to Linkedin Dr. Mamina Tuergano holding Clinique Moisture Surge 100H Auto-Replenishing Hydrator Clinique Anyone who has ever woken up with a giant zit or an itchy rash knows that the state of your skin can deeply affect your mood. But a new psychodermatology survey commissioned by Clinique, dubbed “Skin is the Window to the Mind,” shows that the relationship between skin and emotional wellness is even more symbiotic that we realized. “The mind can have a really big impact on skin and skin issues, namely with stress,” says Dr. Mamina Tuergano, MD, FAAD, a triple board-certified dermatologist and Clinique academic partner. “That stress can increase inflammation. There’s a whole host of different inflammatory skin diseases that can be more pronounced or exacerbated by stress. What we’re seeing, especially highlighted from this clinical survey, which is so interesting, is how our skin can impact our mind and our emotional well-being. People’s self-confidence is hugely tied to their skin health and skin appearance. This survey highlighted that it goes beyond that as well.” Statistics from Clinique’s “Skin is the Window to the Mind” survey Clinique Psychodermatology, as defined by Dr. Tuergano, is the connection between the mind and the skin. “In conventional dermatology when we hear the word ‘psychodermatology,’ we think about dermatologic conditions as they relate to certain psychiatric conditions, things like anxiety manifesting with certain dermatologic issues, whether it’s skin picking or hair pulling, also known as trichotillomania,” she explains. “Skin picking can lead to a skin condition called prurigo nodularis.” Clinique commissioned a survey on psychodermatology to go back to their roots. “Clinique was created by a dermatologist and a Vogue editor in 1968, so we’ve always been guided by dermatologists for the last 55 years to deliver on the promise of great skin can be created,” says Jess Burns, VP of Global Consumer Engagement at Clinique. “Through relationships with dermatologists throughout the years, we’ve always incorporated a lot of new developments in dermatology, like psychodermatology and patient insights, to evolve our product strategy or formulation,” Burns says. “As a brand, we’re always curious about skin and consumers’ relationship with skin and skincare routines. When we met Dr. Tuergano and learned about her passion for psychodermatology, we were so curious to work with her—she’s an expert in this field—to learn more from a consumer point of view on how skincare impacts someone’s well-being, and we wanted to do that quantitatively.” MORE FOR YOU A Very Big Opportunity Crypto Suddenly Braced For A Tremendous China Earthquake After Bitcoin Ethereum And XRP Price Boom Biden Vs Trump 2024 Election Polls Most Voters Say Trump s Conviction Isn t A Factor Latest Survey Shows That Sweet 2TB Galaxy Black Xbox Series X Will Be Mine Cosmically Statistics from Clinique’s “Skin is the Window to the Mind” survey Clinique The survey was conducted globally, in US, UK, Mexico, Japan and Spain, with approximately 5,000 participants between the ages of 16 and 70. Participants were asked about their skincare practices, and they particularly focused on how skin moisturization impacts mental health. “We were one of the first brands to embark on this research and be able to do storytelling around why a healthy skincare routine impacts your emotional well-being,” Burns says. The “Skin is the Window to the Mind” survey revealed that consumers feel the condition of their skin has a direct correlation to their mood and vice versa. They also confirmed the importance of hydration, which is a cornerstone of well-adjusted skin and can contribute to mood. Additionally, they discovered that the sensory experience of skincare is very important, and holding space for skincare contributes to emotional wellness. Statistics from Clinique’s “Skin is the Window to the Mind” survey Clinique “It shows the importance of not only being hydrated, but the actual act of applying a moisturizer plays a really important role,” Dr. Tuergano says. “The way a moisturizer feels, how quickly it absorbs, how it smells—95% of people say that the sensory-related aspects enhance mood. A consistent skincare routine has good results, but also, when you’re using a product that you enjoy, in addition to reaping all the skin benefits, it’s also providing the emotional benefits.” She adds that when you’re hydrated, it’s a sign of good skin health and that your body is functioning optimally. She hopes that the survey findings will motivate her patients to use their skincare even more. However, Burns notes that they learned 53% of people are overwhelmed by complex and time-consuming skincare, making them less likely to stick to a routine. Clinique will take these findings and help customers find a routine that works for them. “When you look at our product portfolio, we have a lot of great moisturizers,” Burns says. “One of our favorites and key products is the Clinique Dramatically Different Moisturizing Lotion. There are a lot of good moisturizers that have wonderful claims around an increase in hydration. As we talk about the clinical results of our moisturizers, we’ll also be able to complement that with the emotional impact of moisturization through the research in this study, so that will allow us as a brand to tell a more holistic story about the benefit of our moisturizers going forward.” Dr. Tuergano’s pick is the Clinique Moisture Surge 100H Auto-Replenishing Hydrator because of its sensorial experience, plus it’s deeply hydrating and absorbs quickly. Clinique Moisture Surge 100H Auto-Replenishing Hydrator Clinique In her practice, Dr. Tuergano sees how psychodermatology plays out with her patients on a regular basis. Anxiety can lead to skin picking, and stress can trigger everything from acne to hives, eczema, psoriasis, hair loss and even accelerating aging. “It’s tough because most people just accept stress to be part of their everyday life and don’t look at it as something that should be addressed to help their skin,” she says. “But when people’s skin gets better, you can definitely see a shift in their mood.” The results of “Skin is the Window to the Mind” will help Dr. Tuergano steer her patients in the right direction. Even the simplest skincare routines can be turned into a moment of meditation—instead of mentally reviewing your to-do list while washing your face or ruminating about a hard day at work as you massage on your moisturizer, focus on the task at hand. “The main thing is making sure they are using products that they’re enjoying, and when they’re using their skincare I tell them to not think about anything else,” Dr. Tuergano says. “Focus on the texture or the way it feels when it’s touching your skin. Focus on the temperature of the water on your skin as you’re washing your face, or the way your fingers feel. The big thing is being very mindful and present, which can be applied to so many other aspects of self-care.” Celia Shatzman Following Editorial Standards Print Reprints & Permissions
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